From now on technology will feel different

At Wacom, we believe that advanced technology should be simple, intuitive and natural to use. No one should need to master a thick user manual's worth of instructions to perform simple tasks whether in the digital or analog worlds.

We have been making high precision digital pens and sensors for more than 30 years. Initially these technologies have been found in the hands of the world’s most creative people for digital art, product and graphic design, video effects and editing and a range of other creative applications. Now, as more people are using digital devices for a range of everyday activities, Wacom is putting these well proven technologies into the hands of all consumers who are looking for a more sophisticated, precise, digital note-taking experience.

The feel range of our popular digital pens features advanced, active technology that work with a special sensor built into a number of leading mobile devices. This combination of active pen and fine sensor technologies provides the highest quality, most precise note-taking experience.

For more than a quarter of a century, Wacom has been creating natural and intuitive interface experiences for both professional and consumer users. At the heart of all our products are the core technologies that make Wacom experiences unique.

These core technologies shape how people feel when using one of our interface experiences. Collectively we call these Wacom feel IT Technologies™ and market them under the feel brand.

The feel brand is explicitly designed to work alongside our partner brands to improve people’s experience of technology. Our ambition is that where users see the feel brand, they will come to expect a much better user interface experience. More natural. More intuitive. More human. More personal.