Combining the Best of Analog and Digital Stationery
March 24, 2017(Tokyo, Japan) -- Wacom Co., Ltd., today announced that Samsung has adopted Wacom feel IT technologies® (branded feel™) in its iconic “S Pen” for the company’s new tablet devices, the Galaxy Tab S3 and Galaxy Book (10.6-inch, 12-inch). In addition, the world renowned writing instrument manufacturer STAEDTLER, in partnership with Wacom and Samsung, is introducing its first digital pencil the “STAEDTLER Noris digital for Samsung.”
First introduced at the Mobile World Congress in Barcelona on Feb. 26, 2017, the refined S Pen comes bundled with Samsung’s new tablet devices, delivering a number of convenient and productive features including PDF annotation and professional-level drawing. The refined S Pen ensures a natural writing experience thanks to its smaller 0.7mm tip and increased pressure sensitivity of 4096 levels, which allows customers to be more productive, creative and achieve multiple tasks at once, while offering a real pen-like experience.
"We are thrilled to present the STAEDTLER Noris digital for Samsung, which can satisfy long-awaiting fans who cherish the analog days of writing," said Peter Koo, Senior Vice President of Technology Strategy, Mobile Communications Business at Samsung Electronics. "Thanks to Wacom's feel™ technology, it enabled us to provide a rich, sophisticated, and personal experience with digital stationery. Acclaims from across multiple sectors have greatly exceeded our expectations, and we are hoping this collaboration will help bridge the analog and digital writing experiences."
STAEDTLER Noris digital for Samsung
Galaxy Tab S3
The “STAEDTLER Noris digital for Samsung” retains the charm of a traditional STAEDTLER pencil design, while offering the cutting-edge digital pen technology of Wacom, achieving a superior writing and drawing user experience for all of Samsung’s S Pen-compatible devices.
“At STAEDTLER, we believe that analog technologies such as writing, drawing and crafting play a necessary and complementary role in the digital world. With the Noris digital for Samsung we can build a bridge between these two worlds and revolutionize the pencil as we know it,” said Axel Marx, STAEDTLER Group CEO.
“We are seeing a momentous shift taking place in the stationery world, where users are able to experience the highly ergonomic and innovative instruments by STAEDTLER, replicated on premium digital devices such as the Samsung Galaxy series,” said Nobu Ide, SVP of Wacom’s Technology Solution Business Unit. “We believe this groundbreaking collaboration offers added momentum to the rapid evolution of digital stationery, which echoes Wacom’s mission to make the digital pen a universally understood and widely accepted writing instrument.”
Wacom is fully committed to continue providing premier digital pen solutions to markets around the globe, in collaboration with its partners, and in line with its commitment to making the world a more creative place.
Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries. It is the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality.
The company also offers its products as OEM solutions to leading manufacturers serving incremental markets. Wacom’s interface technology, called Wacom Feel IT technologies, is also offered as an integrated solution to strategic partners. Most tablet device and PC manufacturers count on the advanced features and reliability to deliver a superior user interface experience.
Corporate Communication, Wacom Co., Ltd
Tel：+81-3-5337-6702 Email: Wacom-pr(at)wacom.co.jp
Technology Solution Business Unit, Wacom Co., Ltd