Tokyo, November 17, 2015 – Wacom announces the arrival of Ed Neumann to develop and orchestrate the global marketing activities for the Creative Business Unit, the division that focuses on the company’s branded product family of pen tablets and creative pen displays. Neumann brings a proven track record of success in leading sales, marketing and operational organizations in launching innovative technology products and services in global markets. As the Senior Vice President of Marketing for the Creative Business Unit, he will develop overall marketing strategies and plans for the full product life cycle to ensure that Wacom products and programs are customer-driven, well positioned and launched to trigger maximum customer excitement and drive demand.
"With our recent reorganization into global business units, we needed a world class global marketer who thinks big and out of the box,” says Jeff Mandell, Executive Vice President Branded Business. “Ed’s strong leadership skills, product positioning experience, and innovative and creative approach to marketing will ensure our Creative business continues its’ exceptional growth.”
“I was attracted to the company’s mission to serve the world’s most creative professionals,” Neumann said. “As the Creative market leader, Wacom has a tremendous opportunity to continue to truly inspire creativity and accelerate growth through innovative marketing.”
Prior to joining Wacom, Neumann held leadership roles at Hewlett-Packard during a 15 year tenure focused on product marketing, new business creation and developing new solution/service business models. Most recently, as Hewlett-Packard’s Senior Marketing Director for Global Home Printer Business, he delivered innovative solutions in mobility, social media photo printing and user-experience. While leading the Product Marketing Organization, HP extended their No.1 market position by gaining global share, improving profitability and the customer experience.
Before this, Neumann held the position of Director of Solution Development responsible for HP’s enterprise new business development, spanning 60+ emerging markets, and led the strategy and business development for HP's New Business Creation Group which built the Halo Telepresence Video-Conferencing Business. Featured in Thomas Friedman's, "The World Is Flat", Halo delivered ground-breaking ease-of-use, reliability, and an immersive global Telepresence experience. While at HP, Ed was awarded patents in Internet services, design/human factors, and semiconductor processing.
Prior to his HP career, Neumann served as Vice President of Marketing at WellMed Corp. (acquired by WebMD). Neumann began his career at National Semiconductor. He holds a MS from Stanford University and a BS from Oregon State University.
Founded in Japan in 1983, Wacom (6727:Tokyo) is a global company with offices supporting marketing and distribution in over 150 countries. For more than 30 years, Wacom has worked with the most creative people and organizations to inspire and equip them to make the world a more creative place. Wacom’s products have been used by loyal customers to create some of the most exciting digital art, films, special effects, fashions and product designs. They have also played a significant role in making technology accessible in a natural and intuitive way through pen tablets, creative and mobile pen displays, digital interface solutions, stylus products as well as eDocument solutions. These all make it possible for everyone to express their creativity in digital media, whether artists, business executives or people enjoying everyday creativity.
Wacom’s interface technologies are also offered as OEM solutions to leading manufacturers with Wacom feel IT technologies integrated into the PC, tablet and smartphone products of many strategic partners around the world.