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Marketing lecture for future engineers
We gave a marketing lecture for students who are learning to be engineers at the National Institute of Technology Tokyo College.
In May 2019, we conducted a marketing lecture for the students of the Department of Mechanical Engineering at the National Institute of Technology Tokyo College (Tokyo Kosen).
Tokyo Kosen aims to "foster engineers with creative, practical, and applied skills through an education emphasizing firsthand experience at an early stage." The Department of Mechanical Engineering is fostering creative engineers to design and produce machines. Some of Tokyo Kosen's graduates are even working at Wacom as engineers.
The lecturer was Koji Yano, who is in charge of marketing for creative products in Japan and Asia. Valuing conversations with clients, Wacom produces products and technologies that truly satisfy them. The lecture was accomplished because Wacom agrees with the view of Mr. Hirotaka Tsutsumi, Associate Professor in the Department of Mechanical Engineering that "even engineers need to understand marketing."
The lecture explained the basic approach to making clients happy, based on the indispensable marketing concept of "who is this product/service for, and for what purpose?" The students mentioned, "I want it right now," revealing how we are exposed to marketing efforts by companies everyday. The lecture also discussed ideas regarding Wacom's product promotions. The class was very lively, and everyone actively participated.
As the students engaged in serious discussions, Koji finished his lecture with the hope that "You become engineers who develop products while thinking about making customers happy."
The following is a comment from Associate Professor Tsutsumi.
"This activity was our first collaboration with a company, and it turned to be a good experience. The case study of the pen tablets is reality, unlike usual classroom lectures, and it brought the point of the lecture home to students. I heard from students’ comments such as 'It was stimulating to receive guidance directly from a company's marketing supervisor' and 'It was really interesting to hear that the pen tablets were launched after trial and error.' We will proceed with these sort of activities in the future and strive to provide a quality education."
Our Sparks. “Wind Carrying Light” by Syuro
We would like to introduce the artworks by artists in Oiso Town, Kanagawa, Japan, where we have been working together to support the writing/drawing initiative.
Read More
How can we support the “writing/drawing" initiative with Oiso Town?
The partnership with Oiso Town has developed into a city-wide initiative. We spoke with Tadakuni Tsubota of the Creative BU Retail Partnership about this initiative.
A side of the Connected Ink polyhedron - 2
How do team members see Connected Ink? The next team member is Yohei Himori who is involved in the planning and operation of Connected Ink together with Heidi.
A side of the Connected Ink polyhedron - 1
How do team members see Connected Ink? The first team member is Heidi Wang who has played a key role in the planning and operations when it all began in 2016.
How can we overcome barriers that exist in society? / Call & Response
In collaboration with Heralbony Inc. and the General Incorporated Association, Connected Ink Village, Wacom launched a new initiative called "Call & Response” in September 2021.
What Lingers in the Afterglow / Connected Ink 2021
Here’s a look back at the opening and finale of the nearly 70 sessions held that day and reflect upon what has happened since Connected Ink 2021.
Our Sparks.
“The spark of love” by Jacky Yang
Our sparks meet constantly changing situations, unexpected challenges, and new opportunities. We called on our team members again to show how they see their spark in the world of today and the future.
Keep asking questions and moving forward / Connected Ink 2020
Connected Ink 2020 was the beginning of a new commitment and challenge for Wacom to continue asking those eternal questions that always play in our minds.
“Stage KOPPA”, a stage that connects stories
"Stage KOPPA" was created as a stage for Connected Ink 2020. It is a stage that changes its shape and role in response to different situations while connecting the various stories that occur there.
Our Sparks.
“Mam and Dad’s Child Interest” by Stella Wang
“Mam and Dad’s Child Interest” by Stella Wang
Our sparks meet constantly changing situations, unexpected challenges, and new opportunities. We called on our team members again to show how they see their spark in the world of today and the future.
Our Sparks.
"A moment on an autumn mountain" by Takahiro Yamamoto
"A moment on an autumn mountain" by Takahiro Yamamoto
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Online drawing class for elementary school students during stay-at-home period
Yoshinori Mita, a team member of Japan held an online drawing class together with FC KAZO and illustrator Suiiro to provide something fun for elementary school children to do during the COVID-19 stay-at-home period.
Wacom's new initiative through soccer
As an official partner, Wacom supports FC KAZO, a soccer club in Kazo City, Saitama Prefecture, Japan. We’re excited to introduce our new initiatives with this inspiring club.
Our Sparks.
"The spark is in you! Mirror portraits during times of isolation" by Oliver Madlener
"The spark is in you! Mirror portraits during times of isolation" by Oliver Madlener
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Online Sketchnoting workshop for children during school closures
Our team members in Germany organized an online workshop “Young Wacom” for the children while schools were closed due to the COVID-19 pandemic.
Support the "lives" of artists through customer support
Alex Duffey from our Americas Support team established a new program to support artists. We asked him about a story with Ms. Devon Bragg, the artist who inspired him to establish this program.
3. How KOPPA began /
The story of the Traveling KOPPA
The story of the Traveling KOPPA
KOPPA began in April 2019. Tamotsu wanted to make something that can be used again after an exhibition. We asked Team KOPPA about their thoughts.
2. No need to destroy it anymore /
The story of the Traveling KOPPA
The story of the Traveling KOPPA
We put it together ourselves, set it up, put it back, then travel together again. The Traveling KOPPA, our new display furniture came to be.
1.Meeting KOPPA /
The story of the Traveling KOPPA
The story of the Traveling KOPPA
KOPPA started out as a challenge: Tamotsu Ito, an architect from Japan, wanted to utilize leftover building materials. Our meeting was pure happenstance.
Our Sparks.
“That Spark Inside” by Simone Wolters
“That Spark Inside” by Simone Wolters
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Marketing lecture for future engineers
We gave a marketing lecture for students who are learning to be engineers at the National Institute of Technology Tokyo College.
Efforts by our sales member, who are responsible for a pen tablet until the very end
Every year, we take pen tablets that have been sitting in our warehouse and gift them to high school clubs and winners of high school art competitions to help students create digital contents.
For the Future of Education
Lifelong Ink x AI
Lifelong Ink x AI
"AI Ink for Education" was developed to capture eye movement information and pen movements while learning, in order to ascertain the characteristics of learning by each student and to create an educational environment suited to each student.
Wacom Intuos have been introduced in a school to make classes more fun and creative
Yoana Simeonova, a software designer working in Bulgaria, introduced Wacom Intuos in a school to make children's IT classes more fun.