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Efforts by our sales member, who are responsible for a pen tablet until the very end
Every year, we take pen tablets that have been sitting in our warehouse and gift them to high school clubs and winners of high school art competitions to help students create digital contents.
Wacom's sales team want our products to reach as many people as possible. Sales team is naturally tasked with posting good sales numbers, but their wish to see "as many people as possible" use our products includes an affection for each pen tablet. They strive everyday to deliver as many tablets as possible to our clients, with a firm sense of mission to see that every tablet is put to use.
In spite of those efforts, several hundred products remain unsold every year because the package has been opened or because it was damaged during transportation. These products are almost unused and can still be used, but they sit in our warehouse for years where no one will use them.
"At this rate, they will be discarded. Letting these pen tablets, which are still usable, sit is a waste."
Standing in front of pen tablets sitting in our warehouse, Yoneshima, one of our sales team comes up with an idea.
"We can offer them to high school students who like to draw."
Yoneshima's idea led us to present them as an extra bonus to high school clubs and winners of high school competitions to help students create digital content. We want high school students use the pen tablets especially in areas where many works are analog, such as cartoons, fashion designs, and New Year's cards. This also helps with environmental efforts to reduce waste as much as possible.
More than 10 years have passed since our first effort. According to Yoneshima, many of the submissions to early art contests were analog works, but digital works have been submitted in recent years. Each salesperson's sales target and their desire to have a pen tablet fulfill its mission until the very end have led to our efforts to support the creation of digital content by high school students.
Our Sparks.
"The spark is in you! Mirror portraits during times of isolation" by Oliver Madlener
"The spark is in you! Mirror portraits during times of isolation" by Oliver Madlener
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Online Sketchnoting workshop for children during school closures
Our team members in Germany organized an online workshop “Young Wacom” for the children while schools were closed due to the COVID-19 pandemic.
3. How KOPPA began /
The story of the Traveling KOPPA
The story of the Traveling KOPPA
KOPPA began in April 2019. Tamotsu wanted to make something that can be used again after an exhibition. We asked Team KOPPA about their thoughts.
2. No need to destroy it anymore /
The story of the Traveling KOPPA
The story of the Traveling KOPPA
We put it together ourselves, set it up, put it back, then travel together again. The Traveling KOPPA, our new display furniture came to be.
1.Meeting KOPPA /
The story of the Traveling KOPPA
The story of the Traveling KOPPA
KOPPA started out as a challenge: Tamotsu Ito, an architect from Japan, wanted to utilize leftover building materials. Our meeting was pure happenstance.
Support the "lives" of artists through customer support
Alex Duffey from our Americas Support team established a new program to support artists. We asked him about a story with Ms. Devon Bragg, the artist who inspired him to establish this program.
Our Sparks.
“That Spark Inside” by Simone Wolters
“That Spark Inside” by Simone Wolters
We had an internal art contest for our Social Initiatives. Let us share the existence of the spark in our team members’ hearts with their artworks.
Marketing lecture for future engineers
We gave a marketing lecture for students who are learning to be engineers at the National Institute of Technology Tokyo College.
Efforts by our sales member, who are responsible for a pen tablet until the very end
Every year, we take pen tablets that have been sitting in our warehouse and gift them to high school clubs and winners of high school art competitions to help students create digital contents.
For the Future of Education
Lifelong Ink x AI
Lifelong Ink x AI
"AI Ink for Education" was developed to capture eye movement information and pen movements while learning, in order to ascertain the characteristics of learning by each student and to create an educational environment suited to each student.
Wacom Intuos have been introduced in a school to make classes more fun and creative
Yoana Simeonova, a software designer working in Bulgaria, introduced Wacom Intuos in a school to make children's IT classes more fun.
Publication of the children’s book “Feminism is for Boys”
Elizabeth Rhodes, a UX designer in the U.S., created and published the children's book "Feminism is for Boys" in order to show gender equality.
The Company's basic compliance policy, such as codes, policies, and systems related to sustainability
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