How to design a logo
Creating your own logo requires plenty of research. First off, spend some time online looking at classic logos and what they have in common. Then, make a mood board, using print outs of logos you like to create a visual reminder of what you hope to achieve. Before you turn on your computer and open your illustration software, spend some time sketching ideas on pen and paper, ensuring you keep even the most basic of doodles – you never know when they might come in handy. If you’re making a logo for a brand, make sure it tallies with its wider identity, from fonts used on websites to how it positions itself in the market.
When it comes to the actual design of your logo, it pays to keep things simple. Remember that the most famous of logos are deceptively basic, making them easier for people to recall. To make it stand out, it’s worth learning how to make custom typefaces, while using colors that draw the eye. If that seems too challenging, you can use online makers to create a simple logo for your personal brand or start–up.