Whether sculpting characters for video games or sketching endless concepts for ground-breaking consumer products, the world’s creative enterprises have one thing in common: They rely on the power of Wacom’s pen and display technology to amplify their craft.
Applying the right curvature to a fender or wing, getting the reflections just so on a window, and touching up the details on an undercarriage affect how your customers react to your designs. When it comes to creating the next generation of planes, trains, automobiles and accessories, your artists need the tools to concept, collaborate, iterate, render and prototype—moving from high-volume 2D sketches in AutoDesk® Sketchbook® or Adobe® Photoshop® to 3D visualizations in CATIA efficiently.
Ride along with Jesse Hahne, president and lead industrial designer at CAD, to see how he uses Wacom to conceptualize and create coveted power sports vehicles.
In industrial design, time is quite literally money. Every false start or mistake can delay a product rollout or increase the cost of a development project. Cranking out the highest quality concepts in the shortest amount of time gives you a business advantage.
With Wacom pen displays, your designers can tear through nonstop concepts and iterations in Adobe® Photoshop® and Autodesk SketchBook®, tweaking lines, airbrushing surfaces, changing color palettes and undoing mistakes. Instead, the pressure-sensitive tools simulate each stroke as intended, making 2D sketching in Adobe® Illustrator® and 3D modeling in Autodesk® Inventor® and SolidWorks® more efficient and precise. Designers can quickly turn sketches into fluid curves, and then curves into surfaces—delving into the nuances and fine points of their designs at record speeds.
“Wacom is the ultimate productivity booster for sure. I can’t imagine working without it. If I were still hand sketching using pastels we wouldn’t get any work done, at least we wouldn’t get the quality work produced that we do.”
– Andrew Fanning, Industrial Designer and Animator Cobalt Design
Whether sketching fashion flats in Adobe® Illustrator® or creating texture swatches in Photoshop®, your designers have more control over every embellishment, pattern, stitch and shade with Wacom. Artists can make the most of their brushes with pen-enabled features that don’t exist with a mouse, applying the detailed graphics, shadows, textures and highlights that set your apparel, textiles and accessories apart.
Learn how Pensole Design Academy is using Wacom to innovate footwear.
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